The Kraken Black Spiced Rum ‘Unknown Deep’ Limited Edition


Customer: Proximo Spirits
Brand: Kraken
Universe or market sector: Spirits (rum)
Category: Bespoke Spirit Bottle
Origin: Trinidad
Expertise: bespoke glass packaging, fully decorated, customer closure

What Was The Customer Looking For In A Packaging Supplier?

Earlier this year, Berlin Packaging UK created a limited edition bottle that was at the heart of Kraken’s ‘Unknown Deep’ campaign. The customer was looking for custom-made packaging that encapsulates the spirit of the iconic tentacle symbol of the Kraken brand. We worked alongside our Glass Innovation Centre and collaborated with Promixo Spirits and NB Studios to help bring the project to life with our combined expertise in both glass and decoration.

Brand Story/History

Kraken Black Spiced Rum is a Caribbean black spiced rum, distributed in the United States by Proximo Spirits and named after the Kraken, a mythical giant squid-like sea monster. Known for its deadly tentacles, razor-sharp teeth and insatiable appetite, the Kraken was rumoured to have attacked a ship in the Caribbean Islands carrying spiced rum. Hidden in the shadows, the Kraken greedily guards its hoard. Many have tried and failed to steal from the Kraken’s lair but have never returned to tell the tale. Kraken Rum was introduced in 2010 – the base rum is from Trinidad, distilled from naturally sweet molasses made from locally grown sugar cane.

Kraken was looking for a limited edition inky tentacle bottle – the heart of the ‘Unknown Deep’ Limited Edition Campaign – which takes consumers deeper each year to reveal new clues about the elusive Kraken. This bottle was created exclusively for Amazon. £1 per bottle sold is donated to Project Aware: Dive Against Debris, who continue their battle on maritime conservation.

The Challenge

To push the boundaries of what’s possible in glass manufacturing

This project was one of our most challenging to date as it involved producing a great level of detail to bring the project to life. This black glass tentacle bottle was a year in the making and involved;

  • Creating a complex bottle shape
  • Careful manufacturing of the glass mould
  • Using combined expertise in all fields
  • Working through technical requirements with our laboratory to produce a quality product.

The contribution of the Berlin Packaging UK Innovation Center made it possible to create a fully customised product capable of capturing and expressing the details of the iconic tentacle symbol of the Kraken brand. The bottle has an attractive gloss finish, embellished with the metallic ink of the label and enriched by an ad hoc closure.

Bespoke Spirit Bottle - Kraken Black Rum

The Result

This superbly crafted Limited Edition is made from embossed black glass. It is encrusted in precious gold and ancient currency, with the tentacles of the Kraken embracing the bottle around the neck.

Our bespoke bottle design for this limited edition Kraken bottle pushed the boundaries of what’s possible in ‘glass’ while achieving savings of 35% on its ceramic predecessor.

Bespoke Spirit Bottle Packaging

Our creative team can offer industry-leading solutions, developing your brand’s essence with sample graphics, colour swatches & prototype bottles supporting the creative process as we strive to drive your project forward. Our manufacturing factories can then help realise these ideas into fully formed products that attract consumers’ attention and strengthen your brand performance.

If you would like to discuss a new project with us or have some ideas that need help? Why not call us today and talk to one of our friendly Account Managers. We would love to work on your new spirit bottle ideas.

2 thoughts on “The Kraken Black Spiced Rum ‘Unknown Deep’ Limited Edition

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