Glass Bottle Guide For Liquor & Spirits


As Berlin Packaging UK specialises in a luxury range of bottles for liquors and spirits, we wanted to showcase innovation, style and design through solutions that fit multiple marketing needs.

Glass bottles can be produced in extravagant designs that offer sophistication, classic flair, or vintage appearance. However, the bottle shape needs to be distinctive for consumers to pay attention. For example, new and existing liquor brands tend to stick with a bottle design that suits a particular spirit section instead of creating a psychological process for the consumer. They know what they are buying without too much thought.

Spirit Bottle Shapes

BRANDY Brandy is a liquor produced by distilling wine. Brandy bottles like to be curvy, round, tall or short. However, a classic style leans towards a pouch or small round bottle shape. mykonos spirit bottle
CACHACA Cachaça is a distilled spirit made from fermented sugarcane juice. The distinctive flavoursome Cachaca is normally filled in tall spirit bottles with a gold or red cap. pacho 700ml supreme spirit bottle
GIN Gin today is produced in different ways from a wide range of herbal ingredients, giving rise to a number of distinct styles and brands. Gin is famous for its sharpe and bitter flavour, moreover, Gin bottles are normally short with a round or square finish. nobilis amao spirit bottle
RUM Rum is a dry, sweet spirit but still offers a distinctive nectarous flavour. The bottle shape varies but the iconic shape is a small bottle with a cork cap. pacho 500ml spirit bottle
SCHNAPPS Schnapps or schnaps is a type of alcoholic beverage that may take several forms, including distilled fruit brandies, herbal liqueurs or flavoured brandies. The Schnapps bottle shape is normally tall, coloured glass and has a vibrant label. philippe 700ml glass spirit bottle
TEQUILA Tequila is a distilled beverage made from the blue agave plant, primarily in the area surrounding the city of Tequila. The tequila bottle shape varies however, a popular design tends to be a medium height with a red or blue cap finish. Exclusive 500ml Side View
VODKA Vodka is a clear alcoholic beverage made by distilling liquid from fermented cereal grains. The most popular bottle shape is the tall, round, classic with curved shoulders. Elder 750ml
WHISKEY Whisky is typically aged in wooden casks, which are often old sherry casks or may also be made of charred white oak. Whiskey bottles come in array of sizes and shapes but always look sophisticated. Dangel 700ml
BOURBON Bourbon is a type of American whiskey, a barrel-aged distilled liquor made primarily from corn. The bottle shapes for this spirit like to be short, curvy and stylish. Nocturne 50ml

Some brands have stepped outside the traditional bottle shapes and gone for something eye-catching, but this will affect the price points and consumer buying tastes.

Spirit Bottles Through Market Segements

By taking a closer look at each market segment, we can look at different brands across the luxury, modern, best selling, household names and creative spirit bottle types.

Luxury Spirit Bottles – Purity Vodka, Highland Park 50-Year-Old, Legacy by Angostura, Remy Martin Black Pearl Louis XIII, Crystal Head Vodka, Rochelt, Clase Azul Reposado, Grand Mayan Ultra Aged.


Modern Spirit Bottles – Casamigos, Arkhangelskaya, New Mix, Żołądkowa Gorzka, White Horse, Nemiroff, 8PM, Tanduay.


Best Selling Spirit Bottles – Royal Stag, Chum Churum, Officers Choice Whiskey, Imperial Blue, Smirnoff, Tanduay, Strong Zero, McDowell’s No.1 Whiskey, White Claw Hard Seltzer, Jinro.


Household Names – Jack Daniels, Bombay Sapphire, Malibu, Gordons Gin, The Famous Grouse, Bacardi, Smirnoff, Cointreau.


Creative Spirit Bottles – Some brands will push bottle manufacturing through the boundaries of their capabilities. Some brands want to reach out and attract new customers and show the world something they have never seen before. Here is Kraken Black Rum taking spirit bottle design to new heights.


Spirit bottles can be curvy, tall, creative, stylish, sophisticated and available in different shapes and sizes. Moreover, a spirit bottle can also come in different colours and have large or small mouth openings.

Popular Spirit Bottle Colours

Bottle colour can also play a significant role in how the bottle will look and feel. Some of the most popular colours include;

  • Amber Brown
  • Flint White
  • Emerald Green
  • Sapphire Blue
  • Sunshine Yellow
  • Ingot Black
  • Gun Metallic.


Casting a bottle in different colours gives the brand owner more control over the final bottle design. The colour of the final spirit liquid can also be used to add colour to the bottle. Many brands will use the distinctive hints of liquor for the final offering.

The Next Step

Would you like help getting started with developing your brand or launching a new spirit bottle range? At Berlin Packaging UK, we believe “Anything Is Possible”. Our friendly Customer Account Managers are ready to take your call and start with your latest spirit bottle enquiries.

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